It’s not your imagination.
More and more businesses are adopting a purpose-driven, conscious approach to business practices, with an an increased awareness for sustainability – addressing economic, environmental and societal issues alike. There’s more recognition that businesses are not solely economic entities but part of our society with serious responsibilities. This notion was amplified in BlackRock CEO Larry Fink’s annual letter to S&P CEOs which stated that moving forward, the companies it invests in must also serve a social purpose. Great news and encouraging to fellow Conscious Capitalists who have long held that without a sense of purpose, no company, either public or private, can achieve its full potential.
For more than a decade, Conscious Capitalism has been building a community of like-minded purpose-driven leaders and providing tools and resources to help businesses operate in a conscious manner. Here are some things you can to today to support your own practice of Conscious Capitalism:
1. Take to B Corp Assessment. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency supporting this mega trend towards this notion of business as a force for good. The questions and issues raised by the B Corp Assessment is a valuable tool for any organization, regardless of its size or desire to become certified as a B Corp.
2. Attend the half-day B Corp "Hackathon" on June 13th, hosted by CCLA and B Local LA. This hands-on, half-day educational workshop has two distinct tracks for you to choose from, depending on your level of engagement. The session will be led by seasoned B Corporation leaders who are able to provide one-on-one mentoring and coaching that will help increase your business performance and be a powerful force for good.
3. Read the just-released Conscious Capitalism Field Guide, a comprehensive guide and set of tools for organizations that wish to implement Conscious Capitalism in their businesses. This book is filled with worksheets, exercises and self-evaluations to help the reader identify and develop a plan tailored to any organization. It is the follow-up to the book, Conscious Capitalism, which addresses the issues from a more conceptual concept. The Field Guide provides a road map for implementing the concepts.
Both the B Corp Assessmentand the Conscious Capitalism Field Guide provide valuable check-lists and measurement tools – motivating for meaningful change and action within your organization to become more closely aligned with the practice of Conscious Capitalism.
Finally, if you want a quick read defining B Corps, Certified B Corporations and Benefit Corporations and how they all fit together, read this article with a helpful explanation by Francesco Barbara.